Terms and Conditions

Betfred Affiliate Program Terms & Conditions

Please read the agreement document below before registering.

Advertiser Betfred Affiliate Program Agreement ("this Agreement" or "Affiliate Program"):

1. Our Rights and Obligations

1.1 Register your Customers: Betfred will register your Customers and will track their transactions. We reserve the right to refuse any Customer (or to close their account) if necessary to comply with any requirements we may periodically establish. "Customer" means your visitors who join our sportsbook after a click-through from a Betfred click-through URL, which will be provided to you when you join. By opening an account with us, they will become our Customers and, accordingly, all of our rules, policies, and operating procedures will apply to them.

1.2 Track Customers' Play: We will track your Customers' plays and will make available to you a report summarizing their activities, access details will be given to you on joining.

1.3 Pay a Referral Commission: We will pay you a referral commission ("Referral Commission") of £15 subject to performance inc VAT (Specified amount) for every customer you refer that deposits and places a single bet of at least £10. This is deemed a full registering and depositing account. We reserve the right to withhold payment if we deem a particular customer to be unsuitable or we recognize suspicious patterns in signups and betting from customers that originate from your website/s. All qualifying deposits must be wagered and cannot be withdrawn if the affiliate is to qualify for referral commission.

1.3.2 Tracking And Cookies:
A. Tracking: The Operator outsources the tracking and reporting of the Affiliate's commissions to a third-party solution provider, called Connextra. The Operator will endeavor to do its best to ensure accurate tracking of referrals made by the Affiliate. The Affiliate will be solely responsible for ensuring proper use of their Affiliate URL, a necessary prerequisite to accurate tracking and reporting of referral sales. Notwithstanding the above statement of responsibility by the Operator to track sales, the Affiliate hereby acknowledges and accepts that the tracking system employed by the Operator is not 100% fail-safe, and that there may be, on occasion, instances of referral sales made that are not credited to the Affiliate for any of the possible reasons: (i) failure by the Affiliate to use proper format of the assigned Affiliate URL in promotions, Website links, banner ads, and so on; (ii) deliberate or accidental actions by customers to circumvent the Affiliate's URL so that the software is unable to accurately track that sale; (iii) bugs, glitches, or crashes of the tracking software that render it unable to accurately track sales for a period of time; (iv) acts of nature that cause irretrievable data loss on the computers and back-up disk media that store the commission information. As such, the Affiliate will not hold the Operator liable to compensate for any claimed commissions that were not tracked and recorded by the tracking software.
B. Cookies: Betfred agrees to pay basic referral commission after the customer has re-entered the Operator's Website through the use of a cookie placed on the end-user computer. If, through no fault of the Operator, the cookie is removed or not allowed by the end user, that customer's purchase may be tracked only if the customer enters the Operator's Website directly through the Affiliate's URL. The cookies may expire at the end of 45 days or a time determined solely by the Operator.

1.4 Modification: We reserve the right to alter any of the terms and conditions contained in this Agreement or replace it at any time and in our sole discretion, by posting a change notice or a new agreement on our site, which we will notify to you at the e-mail address you provided when you join the Affiliate Program. Modifications may include, for example, changes in the scope of available Referral Commissions and Affiliate Program rules. IF ANY MODIFICATION IS UNACCEPTABLE TO YOU, YOUR ONLY RECOURSE IS TO TERMINATE HIS AGREEMENT. YOUR CONTINUED PARTICIPATION IN THE REFERRAL PROGRAM FOLLOWING OUR POSTING OF A CHANGE NOTICE OR NEW AGREEMENT ON OUR SITE WILL CONSTITUTE BINDING ACCEPTANCE OF THE MODIFICATION OR OF THE NEW AGREEMENT.

2. Affiliate Rights and Obligations

2.1 Linking to our Websites: Betfred will provide the affiliate with report statistics that include clicks and accounts created and handle all customer service related to the business. You may link to us with one of our banners or with a text link. Betfred will terminate this agreement immediately if there is any form of Spam from the affiliate, if the affiliate advertises Betfred in any other way, or if the affiliate makes any unauthorized changes, modifies, or alters the icons and banners in any way. The use of Contextual Marketing of our products is prohibited.

2.2 Agency Appointment: By this Agreement, we grant you the non-exclusive, non-assignable, right to direct Customers to any of our sites in accordance with the terms and conditions of this Agreement. This Agreement does not grant you an exclusive right or privilege to assist us in the provision of services arising from your referrals, and we obviously intend to contract with and obtain the assistance of others at any time to perform services of the same or similar nature as yours. You shall have no claim to Referral Commission or other compensation on business secured by or through persons or entities other than you.

2.3 Approved Layouts: You will only use our approved banners and will not alter their appearance nor refer to us in any promotional materials other than those that are available. The appearance and syntax of the hypertext transfer links are designed and designated by us and constitute the only authorized and permitted representation of our sites. DO NOT CREATE A DIRECT LINK TO THE PROMOTIONAL MATERIALS ON OUR WEBSITES.

2.4 Good Faith: You will not knowingly benefit from known or suspected traffic not generated in good faith whether or not it actually causes us damage. We reserve the right to retain all amounts otherwise due to you under this Agreement if we have reasonable cause to believe that such traffic has been caused with your knowledge. Even if you have not knowingly generated such traffic, we reserve the right to withhold Referral Commission with respect to such traffic.

2.5 Responsibility for Your Site: You will be solely responsible for the development, operation, and maintenance of your site and for all materials that appear on your site. For example, you will be solely responsible for ensuring that materials posted on your site are not libelous or otherwise illegal. We disclaim all liability for these matters. Further, you will indemnify and hold us harmless from all claims, damages, and expenses (including, without limitation, legal fees) arising directly or indirectly out of the development, operation, maintenance, and contents of your site.

2.6 Affiliation: No affiliation can be made between our site and your site.

2.7 Brand Name: The brand name Betfred and the related keywords Betfred Casino, Betfred Poker, Betfred UK, Done Bookmakers are prohibited terms for any affiliate in the use of keyword listings on a Search Engine or Pay Per Click Search Engine. Affiliates found utilizing our Brand Names or associated keywords will be immediately removed from the program.

2.8 License to use Marks: We hereby grant to you a non-exclusive, non-transferable license, during the term of this Agreement, to use our trade name, trademarks, service marks, logos and any other designations, which we may from time to time approve ("Marks") solely in connection with the display of the promotional materials on your site. This license cannot be sub-licensed, assigned or otherwise transferred by you. Your right to use the Marks is limited to and arises only out of this license. You shall not assert the invalidity, unenforceability, or contest the ownership of the Marks in any action or proceeding of whatever kind or nature, and shall not take any action that may prejudice our rights in the Marks, render the same generic, or otherwise weaken their validity or diminish their associated goodwill. You must notify us immediately if you become aware of the misuse of the Marks by any third party.
By linking directly to any Betfred sites directly using search engine submissions or through advertising platforms, including overture, google, espotting and Webfinder, or by using a derivative of the Betfred URLs (eg betfred-online-betting.com), you are in breach of the agreement and no commission will be paid to sites that continue to link to Betfred in this way.

2.9 Confidential Information: During the term of this Agreement, you may be entrusted with confidential information relating to our business, operations, or underlying technology and/or the Affiliate Program (including, for example, Referral Commissions earned by you under the Affiliate Program). You agree to avoid disclosure or unauthorized use of any such confidential information to third persons or outside parties unless you have our prior written consent and that you will use the confidential information only for purposes necessary to further the purposes of this Agreement. Your obligations with respect to confidential information shall survive the termination of this Agreement.

2.10 Compliance: Betfred fully complies with the UK Gambling Commission and the Affiliate shall at all times ensure that:

If, in Betfred's opinion, the Affiliate has not complied with the above points, Betfred reserves the right to terminate the agreement without notice.

3. The Referral Commission

You will earn Referral Commission of £15 based on referred Customers that deposit and place a single bet of £10. We retain the right to change the Referral Commission amount and method of calculation of Referral Commission.

4. Referral Commission Payment Currency

You are entitled to one payout per month. Payout requests for earned Referral Commission per month will be for a minimum of £50, there is no maximum payment limit.

5. Term and Termination, Consequences and Unsuitable Sites

5.1 Term and Termination: The term of this Agreement will begin when you complete the sign-up procedure and create a unique link to our sites and will be continuous unless and until either party notifies the other in writing that it wishes to terminate the Agreement, in which case this Agreement will be terminated immediately. TERMINATION IS AT WILL, WITH OR WITHOUT REASON, BY EITHER PARTY. For purposes of notification of termination, delivery via e-mail is considered a written and immediate form of notification.

5.2 Consequence: Upon termination you must remove all of our banners/icons from your site and disable all links from your site to ours. All rights and licenses given to you in this Agreement shall immediately terminate. You will return to us any confidential information, and all copies of it in your possession, custody and control and will cease all uses of our Marks.

5.3 Unsuitable Sites: WE MAY TERMINATE THIS AGREEMENT IF WE DETERMINE (IN OUR SOLE DISCRETION) THAT YOUR SITE IS UNSUITABLE. Unsuitable sites include, but are not limited to, those that: are aimed at children, display pornography or other illegal sexual acts, promote violence, promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age, promote illegal activities or violate intellectual property rights.

6. Continued Promotion

You shall incorporate and prominently and continually display the most up to date links provided by us on all pages of your website in a manner and location agreed by us and you shall not alter the form, location or operation of the links without our prior written consent. We reserve the right to reduce Referral Commission amounts if you reduce your efforts to recruit new Customers. Your reduced or suspended promotion of our sites will be deemed to represent your termination of this Agreement.

7. Relationship of Parties

You and we are independent contractors and nothing in this Agreement will create any partnership, joint venture, agency, franchise, sales representative, or employment relationship between us. You will have no authority to make or accept any offers or representations on our behalf. You will not make any statement, whether on your site or otherwise, that would contradict anything in this Agreement.

8. Indemnity

You shall defend, indemnify, and hold us, our directors, employees and representatives harmless from and against any and all liabilities, losses, damages and costs, including legal fees, resulting from, arising out of, or in any way connected with (a) any breach by you of any warranty, representation or term contained in this Agreement, (b) the performance of your duties and obligations under this Agreement, (c) your negligence or (d) any injury caused directly or indirectly by your negligent or intentional acts or omissions, or the unauthorized use of our banners and links or this Affiliate Program.

9. Disclaimers

To the fullest extent permitted by law, we do not make any express or implied warranties or representations with respect to the Affiliate Scheme, the Services or our site (including, without limitation, warranties of fitness, merchantability, non-infringement or any implied warranties arising out of a course of performance, dealing, or trade usage), and the same are hereby excluded. In addition, we do not make any representation that the operation of our Services or our site will be uninterrupted or error-free and we will not be liable for the consequences of any interruptions or errors.

10. Limitation of Liability

We shall not be liable to you in contract, tort, negligence, or otherwise, for any loss or damage for loss of business, loss of profits, business interruption, loss of business information, or any other pecuniary or consequential loss (even where we have been notified by you of the possibility of such loss or damage). We shall use our reasonable endeavors to track individuals coming from your site but in the event that our tracking systems do not correctly identify an individual as originating from your site we shall not be liable to you. Nothing in this Agreement shall exclude or limit our liability for death or personal injury resulting from our negligence or that of our servants, agents or employees.

11. Independent Investigation

YOU ACKNOWLEDGE THAT YOU HAVE READ THIS AGREEMENT AND AGREE TO ALL ITS TERMS AND CONDITIONS. YOU UNDERSTAND THAT WE MAY AT ANY TIME (DIRECTLY OR INDIRECTLY) SOLICIT CUSTOMER REFERRALS ON TERMS THAT MAY DIFFER FROM THOSE CONTAINED IN THIS AGREEMENT OR OPERATE OR CONTRACT WITH WEBSITES THAT ARE SIMILAR TO OR COMPETE WITH YOUR WEBSITE. YOU HAVE INDEPENDENTLY EVALUATED THE DESIRABILITY OF PARTICIPATING IN THIS AFFILIATE PROGRAM AND ARE NOT RELYING ON ANY REPRESENTATION, GUARANTEE, OR STATEMENT OTHER THAN AS SET OUT IN THIS AGREEMENT.

12. Miscellaneous

12.1 Governing Law: The laws of England will govern this Agreement, without reference to rules governing choice of law. Any action relating to this Agreement must be brought in England and you irrevocably consent to the jurisdiction of its courts.

12.2 Assignability: You may not assign this Agreement, by operation of law or otherwise, without our prior written consent. Subject to that restriction, this Agreement will be binding on, inure to the benefit of, and be enforceable against you and us and our respective successors and assigns.

12.3 Non-Waiver: Our failure to enforce your strict performance of any provision of this Agreement will not constitute a waiver of our right to subsequently enforce such provision or any other provision of this Agreement. NO MODIFICATIONS, ADDITIONS, DELETIONS OR INTERLINEATIONS OF THIS AGREEMENT ARE PERMITTED OR WILL BE RECOGNISED BY US. None of our employees or agents has any authority to make or to agree to any alterations or modifications to this Agreement or its terms.

12.4 Remedies: Our rights and remedies hereunder shall not be mutually exclusive, that is to say that the exercise of one or more of the provisions of this Agreement shall not preclude the exercise of any other provision. You acknowledge, confirm, and agree that damages may be inadequate for a breach or a threatened breach of this Agreement and, in the event of a breach or threatened breach of any provision of this Agreement; we may seek enforcement or compliance by specific performance, injunction, or other equitable remedy. Nothing contained in this Agreement shall limit or affect any of our rights at law, or otherwise, for a breach or threatened breach of any provision of this Agreement, its being the intention of this provision to make clear that our rights shall be enforceable in equity as well as at law or otherwise.

12.5 Severability/Waiver: Whenever possible, each provision of this Agreement shall be interpreted in such a manner as to be effective and valid under applicable law but, if any provision of this Agreement is held to be invalid, illegal or unenforceable in any respect, such provision will be ineffective only to the extent of such invalidity, or unenforceability, without invalidating the remainder of this Agreement or any provision hereof. No waiver will be implied from conduct or failure to enforce any rights and must be in writing to be effective. You expressly agree to be bound by the terms and conditions of this Agreement by downloading our banner and creating a link from your site to ours.